Employee Engagement

WorkStep acquires WorkHound: Leading the next era of frontline engagement

April 23, 2025

RESOURCES WorkStep acquires WorkHound: Leading the next era of frontline engagement

The frontline workforce is the backbone of countless industries, from trucking and logistics to manufacturing and retail. These essential employees are the face of your company, driving customer satisfaction and operational success. At WorkStep, we’ve always been deeply committed to empowering these workers and helping companies build thriving frontline teams. Today, we’re taking a major step forward in that mission.

We’re thrilled to announce that WorkStep has acquired WorkHound, an employee feedback management platform built for the frontline workforce. This acquisition marks an exciting new chapter for both companies.

 

Why we’ve chosen to acquire WorkHound

WorkHound shares WorkStep’s unwavering dedication to improving the frontline employee experience. They provide a powerful way for workers to share their voices, concerns, and ideas directly with management, fostering a culture of open communication and continuous improvement. This aligns perfectly with WorkStep’s mission to help companies reduce turnover, boost productivity, and create exceptional employee experiences.

WorkHound’s expertise in the trucking sector is particularly unique. The trucking industry faces unique challenges in attracting and retaining talent, and WorkHound has developed a proven track record of helping companies address these issues head-on. This specialized knowledge, combined with WorkStep’s broad reach and robust technology platform, will benefit customers of both companies.

 

What this means for our customers

This acquisition is about delivering even greater value to our customers.

  • Expanded team & resources: We’re thrilled to welcome members of the WorkHound team to WorkStep, expanding our talent and resources. This growth will bolster our support capabilities, accelerate R&D efforts, and bring valuable industry expertise. This combined strength will ultimately benefit all our customers through improved support, innovative product development, and a deeper understanding of frontline challenges.
  • A broader community: WorkStep customers will be part of an expanded network of forward-thinking HR and Ops leaders, united in their mission to empower their workforce.
  • Enhanced benchmarking data: With a larger and more diverse customer base, customers will benefit from even more robust and insightful benchmarking data within WorkStep. This allows them to contextualize their workforce insights among a broader range of enterprises and identify more nuanced areas for improvement.

 

Looking ahead

Our mission has always been to make the frontline a better place to work, and the acquisition of WorkHound is a pivotal moment in achieving that goal. This acquisition allows us to deliver even greater impact, empowering more global frontline workers, strengthening companies, and transforming the future of work. We’re eager to embark on this journey with you.

Tune into your frontline with WorkStep

With the frontline employee engagement platform that delivers the real-time insights you need to take action, retain your workforce, and drive your business forward.

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Dan Johnston

Dan Johnston, Co-Founder & CEO | dan@workstep.com