Customer Story: Graphic Packaging International

Higher caliber of candidates leads to improved retention

graphic packaging international logo

RESOURCES Customer Story: Graphic Packaging International


18,000+ team members spread out across 70 locations

Recruiting focus on candidates with previous machine operating experience and ability to work rotating shifts

Roles to fill include: Die Cutter Operator, Finishing Helper, Mechanic & Electricians


5/5 worker satisfaction for placed employees from WorkStep in the first year

94% retention 30-day retention on placements made

27 qualified matches per role per month

“I had a very good experience with WorkStep. There was a steady flow of candidates – plenty of forklift drivers with good experience.

The process with WorkStep is easy.  Managers can review resumes and invite people to interview.  Candidates of high interest are interviewed the same day.  This has sped up the hiring process.”

Katie Muldoon – Regional HR Manager

A consumer packaging leader

Graphic Packaging Holding Company, headquartered in Atlanta, Georgia, is committed to providing consumer packaging that makes a world of difference. In 2019 Graphic Packing International joined the Fortune 500. The Company is a leading provider of paper-based packaging solutions for a wide variety of products to food, beverage, foodservice, and other consumer product companies. The Company operates on a global basis, is one of the largest producers of folding cartons and paper-based foodservice products in the United States, and holds leading market positions in solid bleached sulfate paperboard, coated unbleached kraft paperboard, and coated-recycled paperboard. The Company’s customers include many of the world’s most widely recognized companies and brands.

Engaging with WorkStep

Historically, GPI’s Production Leadership & HR team had not been able to find qualified applicants with previous manufacturing experience. Not only was it frustrating to not find qualified people for openings, but it also led to a strain on their manufacturing workforce while roles remained open.

WorkStep engaged with Katie Muldoon, Ted DeHaan, and their teams to understand current staffing shortages, candidate preferences, and their ] interview process. Together a strategy was created to locate candidates with machine operator experience and willing to work their monthly rotating schedules. WorkStep was able to provide qualified candidates daily that had previous operator experience with stable work history, resulting in reduced time to fill for their openings and improvements in retention. The intelligent applicant screening and the platform’s ease of use lead to adoption with minimal training and time investment.

Partnership growth

Because the partnership between the two companies proved scalable success and improved retention across multiple facilities in the first year, since, there has been substantial growth, with WorkStep now supporting dozens of GPI facilities across the country.